The fine print

Affiliate Disclosure

How we make money — and why it doesn't affect our reviews.

How What Replaced Makes Money

What Replaced is free for readers. We earn revenue through affiliate commissions: when you click a link on our site and sign up for or purchase a tool, the company may pay us a commission. This comes at no additional cost to you — the price you pay is the same whether you use our link or go directly to the vendor's site.

Why Trust Our Recommendations?

Our editorial process is completely independent of our affiliate relationships. Here's how we maintain that separation:

  • Ratings are never influenced by commissions. Our scoring is based on the hands-on testing criteria detailed in our How We Review page. A higher commission rate does not translate to a higher rating.
  • We review tools with no affiliate program. If a tool is the best choice for a use case, we'll recommend it regardless of whether we earn a commission. Many of our recommended tools have no affiliate program at all.
  • Negative reviews stay published. We don't pull punches. If a tool has flaws, our review says so. We've never been asked by a vendor to modify a review, and we wouldn't comply if asked.
  • Authors don't know commission rates. Our writers and reviewers do not have access to affiliate revenue data. They review products based on quality alone.

How Affiliate Links Work

When you click an affiliate link on What Replaced:

  1. You're redirected through our /go/ tracking system to the vendor's website.
  2. If you sign up or make a purchase (typically within 30-90 days, depending on the vendor), we may earn a commission.
  3. The commission is paid by the vendor — you never pay extra.

We use Plausible Analytics to track clicks anonymously. We do not use cookies for tracking, and we do not collect or store any personal information as part of the redirect process.

Our Commitment to Transparency

We believe transparency is the foundation of trust. Every page containing affiliate links is clearly marked. Affiliate links are tagged with rel="sponsored nofollow" so search engines understand the commercial nature of these links. Our redirect pages explicitly state that we may earn a commission.

If you have questions about our affiliate relationships or want to know whether a specific recommendation involves a commission, contact us at hello@whatreplaced.com.

Legal Compliance

This disclosure complies with:

  • FTC Endorsement Guidelines (United States) — requiring clear disclosure of material connections between advertisers and endorsers.
  • ASA/CAP Code (United Kingdom) — requiring marketing communications to be obviously identifiable as such.
  • Google's Affiliate Link Guidelines — requiring rel="sponsored" attributes and transparent disclosure.

Last updated: June 15, 2026. This disclosure applies to all pages on whatreplaced.com.